Arnault down but not out in Beverly Hills hotel plan
Bernard Arnault is having a bad week.
Voters in Beverly Hills, Calif., a city synonymous with wealth and extravagance, are pushing back against the City Council’s approval of the first U.S. Cheval Blanc, a high-end hotel backed by the world’s richest man. Preliminary returns show opponents with a slim 60-vote or 1 percentage point margin.
It comes as luxury stocks are getting hammered, with Arnault’s LVMH Moet Hennessy Louis Vuitton SE falling 2.1% on Wednesday, extending its decline to about 7% this week and reducing his net worth to $189.5 billion, according to the Bloomberg Billionaires Index.
If the results hold, it would scuttle Arnault’s plan to build a boutique hotel and private members’ club on Rodeo Drive. The French titan already has a commanding presence on the fabled shopping strip, where his luxury empire owns or leases 15 stores for brands such as Dior, Fendi and Tiffany & Co.
“Outcome not clear,” Randy James, a representative of the campaign favoring the hotel, said in a message Wednesday. “Extremely close with more votes still to count.”
A majority of voters are required to approve two measures on the ballot — one related to zoning changes and another on the deal terms. A preliminary tally released Tuesday evening after polls closed showed 50.5% opposed to both.
Supporters of the hotel project said occupancy taxes and other payments would generate about $800 million over 30 years for Beverly Hills to pay for schools, parks, libraries and other city services while also reviving a stretch of Rodeo Drive that has languished.
The proposed nine-floor hotel with as many as 115 rooms designed by architect Peter Marino would replace several buildings, including sites formerly occupied by a Brooks Brothers and the Paley Center for Media, at the intersection of Rodeo, Santa Monica Boulevard and North Beverly Drive.
Campaign groups favoring the hotel raised more than $3 million, about 10 times the amount reported by opponents, according to filings with the city of Beverly Hills.
Critics — including the hospitality workers’ union that sponsored the petition drive which led to the referendum — pushed back against the city’s agreement to ease restrictions on the project’s height and floor-area ratio. They argued that the building would obstruct views and contribute to traffic congestion.
They also said the city should have required Cheval Blanc to include affordable housing in the permitting process.
“The voters are saying they don’t like to be manipulated or hustled,” John Mirisch, the lone City Council member on the five-member board who opposed the project, wrote in an email. “They may also think that the deal is a bad one.”
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There are currently Cheval Blanc locations in Paris, St. Tropez and Courchevel, France, and the resort islands of St. Barts and Randheli. Nightly rates at the Paris hotel, which has 72 suites overlooking the Seine river, start at 2,400 euros ($2,582), according to its website.