Donors with charitable-giving budget say they’ll increase gifts this year

Marcus Baram
Author Marcus Baram

Marcus Baram is a contributing editor at Crain Currency, where he covers the intersection of finance and politics. Prior to joining Crain Currency, Baram was a staff writer at Fast Company and an editor at Huff Post. He has also written for outlets such as The New York Times, The Atlantic, and Vice. Baram is an expert on economic policy and has a deep understanding of the ways in which politics shapes the global financial system. In his role at Crain Currency, he brings a unique perspective to the complex and ever-evolving world of finance. With his keen analysis and clear writing, Baram helps readers make sense of the important issues impacting the economy today.

Dec 05, 2023
11 months ago

As giving season ramps up, Americans say they’re more likely to give more money, especially if they have a charitable-giving budget. About 61% of donors with such a budget are more likely to give more money in the next 12 months than in the past 12 months, compared with 47% of donors without a charitable-giving budget, according to a recent online survey of over 2,000 adults conducted by The Harris Poll on behalf of Vanguard Charitable. 

Of those donors with a charitable-giving budget, 74% donated to disaster relief in the past 12 months, compared with 53% of donors without such a plan.

In a similar recent survey on behalf of Vanguard Charitable, about 60% of millennials and Gen Z donors said they’re more likely to give more money to charity in the next year than the past year, compared with 40% of Gen Xers and baby boomers. Also, younger generations are more focused on disaster relief, with more than half of millennials (54%) and Gen Zers (53%) giving to disaster relief in the past 12 months, compared with 42% of Gen X and 37% of baby boomers.

Marcus Baram
Author Marcus Baram

Marcus Baram is a contributing editor at Crain Currency, where he covers the intersection of finance and politics. Prior to joining Crain Currency, Baram was a staff writer at Fast Company and an editor at Huff Post. He has also written for outlets such as The New York Times, The Atlantic, and Vice. Baram is an expert on economic policy and has a deep understanding of the ways in which politics shapes the global financial system. In his role at Crain Currency, he brings a unique perspective to the complex and ever-evolving world of finance. With his keen analysis and clear writing, Baram helps readers make sense of the important issues impacting the economy today.