Vitaminwater founder Mike Repole buys stake in sneaker company

Marcus Baram
Author Marcus Baram

Marcus Baram is a contributing editor at Crain Currency, where he covers the intersection of finance and politics. Prior to joining Crain Currency, Baram was a staff writer at Fast Company and an editor at Huff Post. He has also written for outlets such as The New York Times, The Atlantic, and Vice. Baram is an expert on economic policy and has a deep understanding of the ways in which politics shapes the global financial system. In his role at Crain Currency, he brings a unique perspective to the complex and ever-evolving world of finance. With his keen analysis and clear writing, Baram helps readers make sense of the important issues impacting the economy today.

Aug 17, 2023
1 year ago

Mike Repole, the sports drink entrepreneur behind Vitaminwater and BodyArmor, now wants to make his mark in the sneaker world.

His private equity firm, Impact Capital, will buy a majority stake in Nobull, a training brand launched by former Reebok executives that sells its sneakers and apparel online.

"I fell in love with just the name, the brilliance of Nobull and what it stands for. It is no excuses, no BS, just get it done," Repole told CNBC.

Terms of the deal were not disclosed, but Repole said it's his biggest investment in a brand to date.

Marcus Baram
Author Marcus Baram

Marcus Baram is a contributing editor at Crain Currency, where he covers the intersection of finance and politics. Prior to joining Crain Currency, Baram was a staff writer at Fast Company and an editor at Huff Post. He has also written for outlets such as The New York Times, The Atlantic, and Vice. Baram is an expert on economic policy and has a deep understanding of the ways in which politics shapes the global financial system. In his role at Crain Currency, he brings a unique perspective to the complex and ever-evolving world of finance. With his keen analysis and clear writing, Baram helps readers make sense of the important issues impacting the economy today.