Vitaminwater founder Mike Repole buys stake in sneaker company
Mike Repole, the sports drink entrepreneur behind Vitaminwater and BodyArmor, now wants to make his mark in the sneaker world.
His private equity firm, Impact Capital, will buy a majority stake in Nobull, a training brand launched by former Reebok executives that sells its sneakers and apparel online.
"I fell in love with just the name, the brilliance of Nobull and what it stands for. It is no excuses, no BS, just get it done," Repole told CNBC.
Terms of the deal were not disclosed, but Repole said it's his biggest investment in a brand to date.