CI Private Wealth, a national wealth advisory platform, announced that it is rebranding as Corient — a combination of the words "client" and "oriented" — to emphasize its focus on client excellence.
“The Corient brand embodies our mission to put our clients at the center of everything we do," said Kurt MacAlpine, CEO of Corient and CI Financial Corp., Corient’s parent company. "We exist for one reason: to help our clients achieve their financial goals, simplify their lives and establish legacies that will last for generations.”
The firm, launched in 2020, has $147 billion in assets under management and is one of the largest integrated registered investment advisers in the country, with a private partnership model that encourages collaboration rather than competition among its advisers.