Blue Pool Capital, the Hong Kong-based family office of Alibaba co-founder and Chairman Joe Tsai, seeks to get more into sports investing due to the spiking global interest in live sports events and heightened growth in media rights.
“When I think about my marginal dollar today, sports is at the top of the list,” CEO Oliver Weisberg told AsianInvestor. “Sports has become an actual asset class now.”
Tsai, who went to high school in New Jersey and played lacrosse and football, was one of the first Asian investors in sports franchises. Currently, he’s the owner of the Brooklyn Nets of the National Basketball Association and its home arena, Barclays Center, buying them for $3.5 billion in 2019.
Through his sports investment firm J Tsai Sports, he also has stakes in the WNBA’s New York Liberty, the National Lacrosse League’s San Diego Seals and Los Angeles FC of Major League Soccer.
The appeal of sports investing lies in its multivaried resources stream, from ticket sales to media rights to sports paraphernalia.
Blue Pool Capital also has investments in technology, media, telecom and the consumer sector.