Singapore surged to top the rankings as the most expensive city in the world for luxury living for the first time as it vies to be a leading global center for the rich.
The city-state, ranked fifth in 2022, leapfrogged ahead of Shanghai and Hong Kong — which are in the second and third spots, respectively, according to a report by Swiss wealth manager Julius Baer Group Ltd.
One of the first places in Asia to reopen its borders during the pandemic, Singapore’s attractiveness to high-net-worth individuals is reflected in rising prices that locals now face. By the end of 2022, Singapore counted an estimated 1,500 family offices in the territory, twice the number of the previous year, according to the report. It’s the most expensive city globally for car prices.
Read More: Singapore hiking tax on pricey property after wealth influx
“High living standards and ballooning demands on local infrastructure mean life here does not come cheap,” according to the report, released Tuesday. “Residential property is in extremely high demand, and punitively taxed cars and essential health insurance are 133% and 109% more expensive than the global average, respectively.”
Julius Baer’s Lifestyle Index ranks the world’s 25 most expensive cities by analyzing residential property, cars, business-class flights, business school, degustation dinners and other luxuries. Asia remained the most costly region for luxury living for the fourth straight year.
New York was another big gainer. The U.S. financial capital rose to fifth from 11th last year, due to a strengthening dollar and a rebound from the pandemic.
London slipped to fourth place from second. Brexit and its “ensuing turmoil” continue to dent the UK’s reputation, and the city now faces strong competition from burgeoning financial centers such as Dubai and Singapore, according to Julius Baer.
For the first time since the report began, Europe, the Middle East and Africa is the most affordable region to live well in, with European cities dropping in rankings.
Dubai vaulted into the top 10 for the first time, becoming the seventh most expensive city, as Zurich slid to 14th place. The Emirate is a “star performer” in this year’s index, and the relocation of large numbers of wealthy individuals has affected property prices and demand, said Julius Baer.
Read More: Luxury prices in New York, London barely keep up with inflation
The survey found rising demand for travel and entertainment as pandemic restrictions were lifted and freedom returned. The cost of luxury items such as wine, benchmarked by a bottle of Château Lafite Rothschild 2018 vintage, and whiskey globally surged the most — by 17.2% and 16.2%, respectively.
“A lot of people are still in post-pandemic party mode,” Mark Matthews, head of research Asia-Pacific at Julius Baer, said at a media briefing Tuesday.
Other big gainers included hotel suites and business-class flights. There were some exceptions, though. The prices of bicycles, which became “hugely expensive” during the pandemic, dropped by 1.8%.
Julius Baer surveyed high-net-worth individuals with bankable household assets of $1 million or more between February and March 2023.