Female entrepreneurs are reshaping the narrative of women and wealth, no longer confined to the role of wealth inheritors but stepping into positions as wealth creators with a visionary focus on legacy. This new wave of women prioritizes innovation, impact and equity, using their businesses as platforms to generate financial independence while addressing pressing global challenges.
Crain Currency sat down with three female entrepreneurs, who shared their personal journeys and pathways to success.
Tessa Adams, founder of everle
Tessa Adams has always been guided by a deep sense of purpose. With a family legacy rooted in health care, she grew up understanding the importance of care, resilience and a long-term perspective. These values have shaped her approach to business and inspired her journey into entrepreneurship. For Adams, the family office industry and wealth management are not just about preserving capital — they are about nurturing harmony and creating meaning across generations.
This commitment to well-being became the foundation for her entrepreneurial venture — everle, a platform reimagining online connection by prioritizing mental health and data privacy. “The leap into entrepreneurship was inspired by a desire to create meaningful change and address unmet needs, particularly in the realms of privacy and mental health,” Adams said.
Building everle has been both challenging and rewarding, Adams said. “I’ve never heard the word ‘no’ and been OK with it more in my life!” she said. Despite the hurdles, her determination to create something impactful keeps her moving forward.
At its core, everle is a response to the growing mental health crisis exacerbated by traditional social media platforms. By offering secure “gather communities,” an AI companion tool called Blob and a fully data-private environment, the platform fosters authentic connections while reducing stress around privacy concerns. “Mental health is at the heart of everle’s mission,” Adams said. “We want to create a space where users feel safe, supported and empowered.”
Looking to the future, Adams' ambition extends beyond everle, as she aims to champion female entrepreneurs, foster innovation and advance ethical technology standards across industries. “Ultimately," she said, "my goal is to leave a legacy of impact, authenticity and purpose.”
Chelsea Toler, CEO of Logic Families, co-founder of Logictry and president of The Family Foundation
Chelsea Toler embodies a mission-driven approach to her work, combining her passion for education, technology and intergenerational collaboration.
Growing up, Toler witnessed her parents’ entrepreneurial journey in the legal and innovation sectors, which instilled in her a commitment to create meaningful change. While she initially considered a career in law to take over the family firm, she pivoted during graduate school to focus on professional adult and community education.
This decision opened doors to working with global initiatives like UN Women and UN Global Schools, ultimately shaping her passion for empowering next generations to embrace their unique purpose while respecting the wisdom of their elders.
Toler’s entrepreneurial spirit was ignited during grad school when she joined an all-women team that raised $10 million in 24 hours for 750 nonprofits. This success demonstrated the power of technology to drive impact and fueled her desire to create solutions that benefit both society and business.
Today, through her ventures, Toler is driving initiatives that merge innovation with purpose:
- Logictry, which is advancing technology curation to scale the world’s collective wisdom while tackling issues like misinformation in the age of AI.
- Logic Families, which focuses on fostering intergenerational collaboration through impact investment programs, events and educational services.
- The Family Foundation, which supports next-gen education and philanthropic efforts aligned with UN sustainable development goals.
One of Toler's proudest achievements, she said, is organizing the annual UN World Logic Day, which highlights the importance of critical thinking and collaboration in addressing pressing global challenges. This year’s event will feature top experts, influential leaders and impact-driven family offices, setting the stage for discussions and actions.
As Toler looks to the future, she aspires to establish a “logic center for peace” in New York City, which will be a hub for families, experts and leaders worldwide to unite around shared wisdom. “Times like these remind us that we are more united than we realize, and there is more that should bring us together than tear us apart,” she said.
Christine Prydatko, investor, adviser and co-founder of Logic Families
Christine Prydatko is dedicated to fostering a new era of impact-driven investing and community building, she told Crain Currency. Growing up in a multigenerational real estate family, she gained hands-on experience working alongside her father. That upbringing sparked her entrepreneurial spirit and shaped her perspective on the family office industry.
With a decade of experience in entrepreneurship across consumer packaged goods, media and real estate, Prydatko has transitioned her focus to impact investing, applying her business acumen to create change. Her work through Logic Families reflects her passion for empowering the rising gen by offering opportunities in education, philanthropy and collaborative investing aligned with the UN sustainable development goals.
Prydatko credits her upbringing in an entrepreneurial household for inspiring her involvement in startups, while acknowledging the emotional and financial challenges of the path. “The lessons I’ve learned through the highs and lows are things you can’t learn in a textbook,” she said, highlighting the grit and adaptability required to succeed in the space.
Today, her initiatives are centered on building a community for next-gen leaders who are eager to create positive global impact. She is particularly focused on integrating planetary health with profitability, demonstrating how sustainable investment choices can drive both longevity and actionable change.
Prydatko envisions a future where impact investing becomes an integral part of everyday life, creating a higher quality of life globally. Through her work, she hopes to leave a legacy of education and empowerment that inspires individuals and organizations to prioritize impact and sustainability in all aspects of decision-making.
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