Jason Britton is the founder and CEO of Reflection Analytics, a technology company with a patent-pending software — Reflect — that is the only ESG rating tool designed to serve asset managers, financial advisers and investors/institutions across six key areas: advisory, due diligence, compliance, portfolio management, auditing and reporting.
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In 2004, a United Nations report titled “Who Cares Wins” offered the first known reference to ESG — environmental, social, governance — or the idea that investment decisions should be closely aligned with how a company treats its workers, the environment and the broader community.