Beyonce's Renaissance world tour could earn her more than $2 billion
Beyonce’s upcoming Renaissance World Tour could earn the singer more than $2 billion, according to Forbes.
The business magazine said the estimates were based on “optimistic” assumptions on the number of fans buying tickets and a high average ticket price of $700. It said the estimates also assumed that artists would take home a “considerable share” of merchandise proceeds and pay tour expenses of 20% of revenue.
The tour is due to start in Stockholm on May 10 and will be Beyonce’s first world tour in seven years.
The singer is set to play several UK dates, including London’s Tottenham Hotspur stadium, Cardiff’s Principality Stadium, Murrayfield in Edinburgh and Sunderland’s Stadium of Light.
According to Forbes, the Renaissance tour could gross up to $2.4 billion from tickets alone by the time it ends in September. This would put it above the magazine’s most optimistic estimate for Taylor Swift’s ongoing The Eras Tour, which is $1.9 billion.
Forbes suggested that the more optimistic assumptions about tour earnings could be due to fans’ heightened desire to attend in-person concerts after the coronavirus pandemic.