Special Rolex Daytona sets world record at Sotheby’s in flurry of bidding
After lying unused for 50 years, it only took 8 minutes of furious bidding by collectors for an exceptional yellow-gold Rolex Daytona “John Player” to sell for twice its estimate at Sotheby’s Geneva on Sunday.
The $2,491,655 sale price set a world record for that type of watch, which was described by the auction as the “best seen in the last 10 years or more.” This year is the 60th anniversary of the Rolex Daytona — which are prized for their variety, including versions worn by the late actor Paul Newman.
The heated bidding involved two online bidders, two telephone bidders and three people in the room, including the winning collector.
The Important Timepieces Sale is a part of Sotheby’s Luxury Week, which is online at sothebys.com and concluded Monday.