Lamborghini celebrates 60th birthday with launch of first sports V-12 hybrid HPEV

Marcus Baram
Author Marcus Baram
Marcus Baram is a contributing editor at Crain Currency, where he covers the intersection of finance and politics. Prior to joining Crain Currency, Baram was a staff writer at Fast Company and an editor at Huff Post. He has also written for outlets such as The New York Times, The Atlantic, and Vice. Baram is an expert on economic policy and has a deep understanding of the ways in which politics shapes the global financial system. In his role at Crain Currency, he brings a unique perspective to the complex and ever-evolving world of finance. With his keen analysis and clear writing, Baram helps readers make sense of the important issues impacting the economy today.
Jun 09, 2023
3 months ago
Print
Lamborghini_Revuelto
Lambo

What a way to celebrate a birthday: Legendary luxury automaker Lamborghini marked its 60th anniversary year by premiering the Revuelto, its first V-12 super-sports plug-in hybrid electric vehicle, in front of over 500 guests in Japan on June 6. It was an appropriately dramatic location – Ariake Arena, which served as one of the Tokyo Olympic Games venues in 2021.

The car’s output of 1,015 hp is delivered from the combined power of an entirely new combustion engine, together with three electric motors, alongside a double-clutch transmission that makes its debut on a 12-cylinder Lamborghini for the first time. 

“Revuelto takes Lamborghini emotions to a new dimension,” said Matteo Ortenzi, Revuelto product line director. “There’s no doubt it will define a new paradigm in terms of performance, sportiness and driving pleasure. With the new 12-cylinder engine and hybrid technology, this new Lamborghini delivers a new level of driving emotions.”

Marcus Baram
Author Marcus Baram
Marcus Baram is a contributing editor at Crain Currency, where he covers the intersection of finance and politics. Prior to joining Crain Currency, Baram was a staff writer at Fast Company and an editor at Huff Post. He has also written for outlets such as The New York Times, The Atlantic, and Vice. Baram is an expert on economic policy and has a deep understanding of the ways in which politics shapes the global financial system. In his role at Crain Currency, he brings a unique perspective to the complex and ever-evolving world of finance. With his keen analysis and clear writing, Baram helps readers make sense of the important issues impacting the economy today.