In today’s evolving luxury landscape, the idea of ownership has shifted, particularly in how we approach second homes.
August Collections, co-founded by CEO Mélie Dunod and Nico Watzenig in 2019, is leading the charge in this transformation by offering a unique solution: co-ownership of high-end properties across Europe.
Dunod, a French entrepreneur with deep roots in real estate, grew up in London, New York and Paris. Her exposure to the complexities of purchasing and maintaining homes abroad sparked the idea for her company.
"We realized there was a huge gap in the market,” she said. "Many of our American clients were eager to have a home in Europe but found the process daunting — everything from choosing the right location to navigating legal and renovation hurdles."
August Collections offers a solution by allowing clients to purchase fractional ownership in luxury properties in top destinations in Europe, including France, Italy, Spain and the United Kingdom. "We focus on creating curated collections of homes, where you buy into a share that grants you access to five properties," Mélie said.
"For our American families, it makes travel so much easier because they know exactly what to expect, and it gives them the flexibility to dial up or down their stays as much as they want."
This flexibility is a key driver behind the growth of August Collections. The company started by catering to U.S. clients seeking homes in Europe, particularly families who didn’t want to stay in hotels for long periods. August provides an ownership experience without maintenance and property management. Families can access homes across multiple cities, whether it’s a villa in the French countryside or an apartment in Rome or Barcelona.
Mélie also recognized a growing trend in how luxury is perceived.
"Today, luxury is not just about material wealth but experiences," she said. "Our clients want to feel local, to engage in sustainable travel and contribute to the local economy."
The properties are divided into different tiers: signature, premium and prime. Starting prices range from $450,000 for a share in a signature villa, to $700,000 for premium and up to $1.5 million for prime, which includes five-bedroom properties with concierge services.
"We provide a seamless experience, whether it’s organizing boats, picnics or restaurant bookings," Mélie said.
Besides villas, the August Collection has expanded into apartments under their pied-à-terre collection, which offers equity stakes in urban properties starting at $350,000. These homes are fully liquid and transparent, making it easier for owners to invest in Europe’s most sought-after cities.
Despite the luxurious appeal, August Collections emphasizes practicality and ease for its clients. "Buying and maintaining a home abroad can be difficult, and there will always be challenges," Mélie said. "But with August, families know where to go, where to eat and what experiences to enjoy. We take care of everything else."
What sets August apart is the attention to detail in refurbishing old properties while maintaining their charm. Each home blends historical character with modern style.
The company has even launched its own line of beauty products and olive oil, further extending the sense of home and comfort.
As Mélie Dunod said, "We want clients who want more, who seek the hassle-free experience of owning a home without all the stress."